About Us

Be Boutique is more than a boutique.

We're a treasure trove for all tastes. At Be Boutique, we strive to offer items that make our customers smile and inspire them to be a little more fabulous. Whether you’re looking for the perfect gift or the perfect fitting Jeans we have you covered. 

The name Be Boutique is inspired by You… our customer. “Be” is a word filled with endless possibilities to create your personal style! A style that fits your personality... Perfectly!

You will always find clothing, accessories and gifts with a sense of style and humor... not to mention an easy and relaxed environment. We love and value each of our customers and we can't wait to have you visit us at our Little Italy location or our online shop.

We Support Local!  We are excited to share with you our newest collections from local San Diego designers & artisans. They are gorgeous! 

Shop Be Boutique and Be Inspired,



A sense of humor and fun are super important to us.

Our voice is always fun loving. Our content connects with locals and tourists alike by showing off our wares and showing our appreciation for our little slice of San Diego. 

Keep your Pop-up events for local charities and in home shopping parties for our customers. We look forward to being back in person soon.

Can't visit our store? Start shopping now.A